How we make money
Every revenue source MarketBrief uses, how each is labelled, and what it cannot buy.
A publication that will not explain how it is funded is asking for trust it has not earned. Here is the whole model.
The revenue sources
- Advertising. Display advertising, sold either directly or through an advertising network. Advertisers get audience and placement. They get no input into editorial coverage and no advance sight of it.
- Affiliate links. Where we recommend a tool or service, a link may earn us a commission at no extra cost to you. Articles containing affiliate links carry a disclosure above the article body.
- Sponsored content. Content paid for by an advertiser. It is labelled Paid content above the headline, before you read a word of it, and it is excluded from our editorial recommendations, our newsletter's editorial selections and our editors' picks.
- The newsletter. Free to read. It may carry clearly marked advertising.
The rules these are subject to
- Commercial relationships never determine editorial conclusions.
- A recommendation is never sold. If a product is recommended, it is because we concluded it was the better option, and the reasoning is in the article.
- Paid content is labelled before the reader reads it, not in a footnote afterwards.
- An advertiser cannot buy removal of coverage, or a right to review coverage before publication.
- Affiliate links never change the price you pay.
Why this model
The reference layer, the part of this publication explaining what things cost and how rules work, attracts readers who are making a purchase or a filing decision. That is genuinely valuable to advertisers, and it can be sold without compromising the editorial, because the value is the reader's intent rather than our willingness to say something favourable.
To discuss a placement, see advertise with MarketBrief.
Questions about a commercial arrangement: editor@marketbrief.africa.